777px Privacy Policy

1. Introduction

777px operates an online casino and sports betting platform specifically designed for Pakistani players. We are committed to protecting the privacy and personal data of every individual who uses our services. This Privacy Policy has been written in plain, accessible English to make sure that you — as a player based in Pakistan — fully understand your rights and our obligations regarding your personal information.

This Policy applies to all personal data that 777px processes in connection with the operation of the 777px.pro platform, including data collected during account registration, identity verification (KYC), deposits and withdrawals, gameplay activity, customer support interactions, and marketing communications.

777px processes personal data in accordance with internationally recognised data protection principles, including lawfulness, fairness, transparency, purpose limitation, data minimisation, accuracy, storage limitation, integrity, and confidentiality. Where Pakistani law imposes additional or more specific obligations, we apply those obligations in full.

2. Personal Data We Collect

777px collects the following categories of personal data from its users. We collect only what is necessary and proportionate to the purposes described in this Policy:

We do not collect sensitive personal data such as biometric data, health information, or religious beliefs unless this is strictly required by a regulatory authority and we have notified you in advance.

3. How We Collect Your Data

3.1 Directly From You

The majority of personal data we hold is provided directly by you when you register an account on 777px, complete KYC verification, make a deposit or withdrawal, contact our customer support team, or update your account profile settings.

3.2 Automatically

When you access and use the 777px platform, we automatically collect certain technical and usage data through server logs, session tracking tools, and cookies. This includes your IP address, device identifiers, browser type, pages visited, time spent on each section of the platform, and any error messages generated during your session. This data helps us ensure the platform is operating correctly and securely.

3.3 From Third Parties

In certain circumstances, 777px may receive personal data about you from authorised third parties. These include:

• KYC / Identity Verification Providers: Third-party services that assist 777px in verifying the authenticity of identity documents submitted during the KYC process.
• Payment Processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Allied Bank, SadaPay, and cryptocurrency processors may share transaction confirmation data with 777px to facilitate deposits and withdrawals.
• Fraud Prevention Services: Third-party fraud detection tools that flag suspicious account behaviour or payment anomalies to assist 777px in protecting players and the integrity of the platform.
• Regulatory Authorities: Where required by law, 777px may receive data from regulatory bodies as part of compliance audits or investigations.

4. How We Use Your Personal Data

777px processes your personal data for the following specific and documented purposes:

• Account Management: To create, maintain, and administer your 777px account, authenticate your identity at login, and manage your account settings and preferences.
• KYC & Age Verification: To verify that you are aged 21 or above and to confirm that your identity documents are genuine and belong to you, in compliance with our regulatory obligations.
• Transaction Processing: To process PKR deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Allied Bank, SadaPay, and USDT TRC20, and to maintain accurate financial records of all account activity.
• Service Delivery: To provide access to casino games, sports betting markets including PSL cricket, live dealer games, and all other platform features that form the core 777px service.
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent activity, money laundering, account takeovers, bonus abuse, and other security threats to players and the platform.
• Responsible Gaming: To monitor gameplay patterns and intervene where necessary to protect players who may be exhibiting signs of problematic gambling behaviour, in accordance with 777px's responsible gaming obligations.
• Legal & Regulatory Compliance: To meet anti-money laundering (AML) requirements, respond to lawful requests from regulatory or law enforcement authorities, and fulfil our obligations under our gaming licence.
• Customer Support: To respond to your enquiries, resolve complaints, and maintain records of all support interactions for quality and training purposes.
• Marketing Communications: To send you promotional offers, bonus notifications, and platform updates — but only where you have consented to receive such communications. You may withdraw consent at any time.
• Platform Improvement: To analyse aggregated usage data in order to improve the performance, functionality, and user experience of the 777px platform.

5. Legal Basis for Processing

777px processes your personal data on one or more of the following legal bases, depending on the specific processing activity:

• Contractual Necessity: Processing required to perform the contract between 777px and you as a registered player — including account management, transaction processing, and service delivery.
• Legal Obligation: Processing required to comply with applicable laws and regulations, including KYC/AML requirements and responses to lawful authority requests.
• Legitimate Interests: Processing carried out for the legitimate business interests of 777px, such as fraud prevention, platform security, and internal analytics — provided these interests are not overridden by your fundamental privacy rights.
• Consent: Processing for optional purposes such as marketing communications, where we rely on your explicit opt-in consent. You may withdraw this consent at any time without affecting the lawfulness of prior processing.

6. Data Sharing & Third Parties

6.1 Who We Share Data With

777px does not sell your personal data to any third party. We may share your data only in the following circumstances and with the following categories of recipients:

• Payment Service Providers: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Allied Bank, SadaPay, and cryptocurrency processors — solely to process your financial transactions.
• KYC & Identity Verification Providers: Third-party document verification services engaged by 777px to conduct identity checks in compliance with regulatory requirements.
• Fraud Detection & Security Vendors: Technology providers that help 777px identify and prevent fraudulent activity and unauthorised account access.
• IT Infrastructure & Hosting Providers: Secure cloud hosting and server management providers who store platform data under strict confidentiality agreements.
• Regulatory & Law Enforcement Authorities: Where we are legally obligated to disclose information to government agencies, regulatory bodies, or law enforcement authorities.
• Professional Advisers: Lawyers, auditors, and compliance consultants, where disclosure is necessary for the provision of professional advice or legal defence.

6.2 Data Processing Agreements

All third parties with whom 777px shares personal data are required to process that data solely for the purposes described above and in accordance with applicable data protection standards. 777px maintains formal data processing agreements with all relevant third-party processors.

7. Data Retention

777px retains personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and our gaming licence obligations. The following general retention periods apply:

• Account & Identity Data: Retained for the duration of your active account plus a minimum of five (5) years following account closure, in line with standard AML record-keeping requirements.
• Financial Transaction Records: Retained for a minimum of five (5) years from the date of each transaction, as required for financial compliance and audit purposes.
• KYC Documents: Retained for the duration of your account plus five (5) years post-closure, unless a longer period is mandated by the relevant regulatory authority.
• Customer Support Records: Retained for three (3) years following the resolution of the relevant interaction, for quality assurance and dispute resolution purposes.
• Technical & Usage Logs: Retained for up to twelve (12) months for security monitoring and platform diagnostics, after which they are anonymised or deleted.
• Marketing Consent Records: Retained for as long as we send marketing communications to you, plus an additional two (2) years as evidence of your consent.

Upon expiry of the applicable retention period, personal data is securely deleted or permanently anonymised such that it can no longer be attributed to any individual.

8. Data Security

777px implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include:

• TLS 1.3 Encryption: All data in transit between your device and the 777px platform is encrypted using industry-standard TLS 1.3 protocol. You will always see a padlock icon in your browser address bar when using 777px.
• AES-256 Encryption at Rest: Sensitive personal data and financial records stored on 777px infrastructure are encrypted using AES-256, the same standard used by major financial institutions.
• Access Controls: Access to personal data within 777px's internal systems is restricted on a strict need-to-know basis. All staff with access to personal data undergo background screening and regular privacy training.
• Two-Factor Authentication: 777px supports and encourages the use of two-factor authentication (2FA) on all player accounts to provide an additional layer of protection against unauthorised login.
• Penetration Testing: 777px's platform undergoes regular third-party security penetration testing to identify and remediate vulnerabilities before they can be exploited.
• Incident Response: In the event of a data security incident that poses a risk to your personal data, 777px will notify affected players and relevant authorities in accordance with applicable legal obligations, without undue delay.

While 777px takes every reasonable precaution to protect your data, no online platform can guarantee absolute security. You are advised to use a strong, unique password for your 777px account and to enable 2FA. Do not share your login credentials with any third party.

9. Cookies & Tracking Technologies

9.1 What Are Cookies

Cookies are small text files that are placed on your device when you visit the 777px platform. They allow the platform to recognise your device, maintain your session, remember your preferences, and collect usage data for platform improvement purposes.

9.2 Types of Cookies We Use

• Strictly Necessary Cookies: These are essential for the 777px platform to function. They maintain your login session, remember your language preferences, and ensure secure navigation between pages. These cookies cannot be disabled without affecting the functionality of the platform.
• Performance & Analytics Cookies: These cookies collect anonymised data about how players use the 777px platform — which pages are visited most frequently, how long sessions last, and where errors occur. This information is used exclusively to improve platform performance.
• Functional Cookies: These remember your platform preferences — such as your preferred deposit method, game lobby sorting, and notification settings — so you do not have to re-enter them each visit.

9.3 What We Do Not Use

777px does not use third-party advertising cookies, social media tracking pixels, or behavioural profiling cookies. We do not share cookie data with external advertising networks.

9.4 Managing Cookies

You can manage or delete cookies at any time through your browser settings. Disabling strictly necessary cookies will affect your ability to log in and use the platform. Disabling performance or functional cookies will not prevent access but may reduce personalisation features.

10. Your Data Rights

As a 777px account holder, you have the following rights in relation to your personal data. To exercise any of these rights, contact our support team via live chat on the platform:

• Right of Access: You have the right to request a copy of all personal data that 777px holds about you. We will provide this within 30 days of receiving a valid request.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it. Minor corrections (such as address updates) can often be made directly through your account settings.
• Right to Erasure: You may request that 777px delete your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations under AML and gaming licence requirements.
• Right to Restrict Processing: You may request that 777px temporarily restrict the processing of your personal data while a dispute about its accuracy or lawfulness is being resolved.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, machine-readable format and to transmit that data to another controller where technically feasible.
• Right to Object: You have the right to object to the processing of your personal data where that processing is based on 777px's legitimate interests. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where 777px processes your data on the basis of your consent (such as for marketing communications), you may withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any processing carried out prior to withdrawal.

11. Minors & Under-21 Policy

777px is an adult-only platform. The minimum age to register and use 777px is 21 years. We do not knowingly collect, store, or process personal data belonging to individuals under the age of 21.

If you are a parent or guardian and believe that your child (under 21) has registered on 777px or provided us with personal data, please contact our support team immediately via live chat. We will investigate and take appropriate action without delay.

777px also uses technical age verification tools as part of the KYC process to identify and remove underage registrations. We consider the prevention of underage gambling to be one of our most important responsible gaming obligations.

12. International Data Transfers

777px's primary platform infrastructure is hosted on servers located in jurisdictions with robust data protection frameworks. In certain operational contexts — such as the use of global KYC providers or cloud infrastructure services — your personal data may be transferred to, stored in, or processed in countries outside of Pakistan.

Where such international transfers occur, 777px ensures that appropriate safeguards are in place to protect your personal data to a standard equivalent to that described in this Privacy Policy. These safeguards include contractual obligations imposed on all third-party processors through data processing agreements that reflect internationally recognised data protection standards.

By using the 777px platform, you acknowledge that your personal data may be transferred internationally as described in this section. If you have concerns about international data transfers, please contact our support team via live chat for further information.

13. Changes to This Privacy Policy

777px reserves the right to update, amend, or replace this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or platform functionality. When material changes are made, 777px will notify active account holders via the email address registered to their account or via an on-platform notification.

The "Last Reviewed" date displayed at the top of this page will be updated each time the Policy is revised. We encourage you to review this Privacy Policy periodically to stay informed about how 777px protects your personal data.

Your continued use of the 777px platform following the publication of any updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with the changes, you should cease using the platform and request account closure before the revised Policy takes effect.

14. Contact & Privacy Enquiries

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 777px handles your personal data, please get in touch with our support team. We are available 24 hours a day, 7 days a week.

The most efficient way to raise a privacy concern or submit a data rights request is through the live chat facility on the 777px platform. For written enquiries, you may also contact us by email. Our support address is provided below as plain text — please do not send sensitive personal or financial information via email:

All formal complaints or data rights requests submitted to 777px will be acknowledged within 5 business days and resolved within 30 calendar days, or such shorter period as may be required by applicable law.